After a successful test period, new Malta-licensed online casino PlayOJO.com is boosting the spend for the new cycle of broadcast.
Dduring the test period, the ad was broadcast in March on Channel 4, Sky and digital channels, but now new channels such as Channel 5, ITV and E4 are included.
About the Advert
There is one familiar face starring, the actor Geoff Bell, best known for his roles in Green Street Hooligans, The Business, and Kingsman: The Secret Service. He plays a rogue PlayOJO’s employee, alluding to the “old” way of running the business. Casino’s policy of paying back real money to players on every bet made him resign, so accordingly the tagline is “Not bad for an online casino.”
There are two versions of the ad, 30-second and 40-second version, while the 10-second version is expected to be aired in May.
New Perspective on Betting
In the focus is certainly the PlayOJO’s mission, which refers to a braver and fairer proposition for casino customers. This implies unique and creative approach with no hidden wagering requirements and hidden catches. Instead, real money will be paid back to players on every bet, both win and lose, available for immediate withdrawal.
With big investments in the UK market, PlayOJO definitely sees itself as a serious competitor and according to Ohad Naris, the co-founder of the brand, the first TV campaign has been an immense success – “It has proved to be hugely effective in building equity in the PlayOJO brand, and drawing players towards our engaging yet transparent proposition, which is why we have taken the decision to roll it out across more channels over the coming weeks and months.”
About PlayOJO
PLayOJO.com is a unique online casino that focuses on the UK market, and their video and progressive slots are powered by many recognized providers such as Microgaming, NetEnt, Blueprint Gaming, NextGen, Amaya, SkillOnNet and more.
The instant play casino is licensed by the UK Gambling Commission and Malta Gaming Authority and it has definitely brought a fresh air to the online casino industry.
With absolutely no wagering requirements, live tournaments, thousands of free spins and attractive specials such as OJO Plus, The OJO Wheel and Club OJO, this is definitely a website worth visiting. Click here to pay a visit to PlayOJO!